H&M Vietnam – Thương hiệu thời trang bình dân có thật sự ‘bình dân’? | Kotexpro

Quần Áo 01 lượt xem

Ngo-2017, H&M yafika ngokusemthethweni eVietnam kwaye yandiswa amasebe kulo lonke ilizwe, H&M Vietnam iye yaba yenye yeebrendi ezithandwa kakhulu kubathengi baseVietnam.

H&M yenye yeebrendi zefashoni ezidumileyo kwihlabathi ezinemveliso malunga nempahla kunye nezixhobo zefashoni. Ekuqaleni, le nto yayiyivenkile yokuthengisa e-Västerås, eSweden, kodwa ekuhambeni kwexesha, uphawu lwakhula ngokukhawuleza lwaba linye lamaqela efashoni anamandla kunye namasebe amaninzi kunye kufuphi ne-4000. Olu hlobo lusebenzisana nabaqulunqi abaninzi abadumileyo behlabathi njengoKarl Lagerfeld ( Chanel), uStella McCartney… okanye iinkwenkwezi ezidumileyo njengoMadonna, uKylie Minogue.

Uphononongo lwemveliso ye-HM Vietnam

Zivela phi iimveliso ze-H&M?

IVietnam yimakethi yama-68 kwihlabathi jikelele kunye ne-4 yentengiso kuMzantsi-mpuma we-Asia H&M. Hayi kakhulu iimpawu zefashoni Abanye banemizi-mveliso yabo, i-H&M ayinamizi-mveliso okanye iifektri. Imveliso H&M ithengwa malunga nama-800 kubaboneleli abazimeleyo. Iqela loyilo le H&M iya kufaka iodolo kunye nomthengisi kwaye iqinisekise ukuba imveliso yenziwe ngokuhambelana noyilo kunye noyilo olunomgangatho olungileyo.

Abayili be-H&M basebenza kwikomkhulu laseSweden

Abayili be-H&M basebenza kwikomkhulu laseSweden

EVietnam, amashishini amalaphu aseVietnam avelise iimveliso ze-H&M ukusukela ngo-2011. I-HM isebenza nababoneleli abamalunga nama-30 kunye neefektri ezingaphezu kwama-40 eVietnam. Ababoneleli eVietnam babonelela ngeH&M ngeemveliso eziphambili ezifana nefashoni, izihlangu, iidyasi, uboya, iimpahla ezinithiweyo, njl.

Ngaba umgangatho weempahla ze-HM Vietnam ulungile ngokwenene?

I-H&M ingumnini weqela loyilo elinetalente elizinze eStockholm, eSweden. Iimveliso ze-H&M ngokombono wam zizityebi kakhulu kwaye zahlukene kwiimpahla zamadoda nabasetyhini, iilokhwe, iibhegi, izihlangu, iziqholo kwiimpahla zefashoni. Iingqokelela zihlala zihlaziywa ngeyona ndlela ishushu. I-H&M yenye yeebrendi eziphambili ekuhlaziyeni iintsingiselo kunye neendlela zeenqwelo-moya.

I-H&M isoloko isexesheni ngeendlela ezintsha zefashoni

I-H&M isoloko isexesheni ngeendlela ezintsha zefashoni

Nyaka ngamnye, i-H&M isungula iimveliso ezingama-6000, ezinkulu kakhulu kunabakhuphisana nabo kwicandelo elifanayo lefashoni esezantsi. Ukususela kwinqanaba lokubamba umkhwa ukuya kwimveliso kunye nokuthengiswa kwempahla, kuthatha kuphela inyanga eyi-1. Rhoqo kwiiveki ezimbini, Iivenkile ze-H&M ezingaphezu kwama-3,000 kwihlabathi jikelele zinezinto ezintsha ezithengiswayo.

Imigca yemveliso ye H&M Vietnam Ndiyabona ukuba konke kugxininise kuyilo, isitayile kunye nezixhobo, ngakumbi uyilo luhlala lusebenza kakhulu, lufanelekile wonke umntu kungakhathaliseki isini kunye nobudala. Ndiyakwazi ukuthenga izinto zosapho lonke kootatomkhulu, abazali nabantwana balapha.

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Uyilo lwe-H&M lusebenza kakhulu, lusefashonini kwaye kulula ukulunxiba

Uyilo lwe-H&M lusebenza kakhulu, lusefashonini kwaye kulula ukulunxiba

Kudala ndisebenzisa uninzi lweemveliso ze-H&M ezinje ngee sweatshi, izikipa, iilokhwe zemaxi, izihlangu zikanodoli, njl. njl. Uluvo ngokubanzi malunga neemveliso ze-H&M kukuba umgangatho ulungile kakhulu, imveliso inesikwe esenziwe ngumthungi. kwaye ipholile. impahla. Uyilo lwe-H&M luhlala luhlaziywa ngokweendlela zokuthenga ngakunye, ngoko kukho iindlela ezimbalwa zokukhetha abathengi.

Ngokovavanyo lwam, iimveliso zefashoni zasehlotyeni ze-H&M ezifana nezikipa, iibhulukhwe ezimfutshane okanye iilokhwe zinemathiriyeli epholileyo kwaye zinokufunxa ukubila kakuhle. Ngeempahla zasebusika okanye izinto kwixesha elibandayo njengeejezi okanye iibhatyi, izinto eziphathekayo zinobunzima, ziyakwazi ukufudumala. Imveliso yejezi endiyithenge e-H&M ine-elasticity entle kwaye ayiphulukani nokumila kwayo xa ihlanjwa, nto leyo endiyithanda kakhulu ngempahla yasebusika e-H&M.

Isitayile sefashoni e-H&M sindifanelekele, ndiselula, sikhululekile kodwa silamhla kakhulu kwaye sinefashoni. Nangona kunjalo, kukho inqaku elinye endingonelisekanga ngalo kukuba eminye imigca yemveliso ye-H&M ye-T-shirt ibhityile kwaye ukuba ihlanjiwe, kulula ukuzolula kwaye ilahlekelwe yimo yayo yangaphambili. Mhlawumbi ezi mveliso zinexabiso eliphantsi, ngoko ke zihamba nezinto ezibhityileyo kunezinye iimveliso.

Ngaba ixabiso lemveliso e-H&M Vietnam “lidume” ngokwenene?

Nangona iluphawu lwefashoni oludumileyo olunecandelo labathengi abanengeniso ephakathi, ixabiso leemveliso ze-H&M eVietnam nako kothusa abantu abaninzi ngexabiso eliphezulu xa kuthelekiswa nomndilili wengeniso yabantu.IVietnam kwaye xa ithelekiswa namanye amasebe ehlabathi. Abantu abaninzi bacinga ukuba ixabiso leemveliso kwi-H&M Vietnam alifikeleleki, kodwa kunokuba “libiza”.

Le yingxelo echanekileyo, kodwa ngokuqwalasela ukuba unokuthenga into ye-H & M eVietnam nangaliphi na ixesha, kufuneka ulinde iiveki okanye iinyanga ukuze u-odole kwaye uthumele kwiivenkile zaphesheya.Mhlawumbi eli xabiso alibizi kakhulu, akunjalo. apho iodolo iphelile okanye iodolwe ngezinto zomgunyathi, iimpahla ezikumgangatho ophantsi. Iibrendi ezininzi eVietnam zinamaxabiso alingana okanye nangaphezulu kunalawo ase-H&M.

Ngaphaya koko, iimveliso ze-H&M zikumgangatho olungileyo kakhulu, zingasetyenziswa ixesha elide, kwaye kum, ukuhlawulela into enokuthi isetyenziswe ixesha elide nako kufanelekile, ngakumbi ibhrendi. I-H&M nayo ineentengiso ezininzi zemveliso ukuze ukwazi nokulinda izaphulelo ukuze ukwazi ukuba neemveliso ze-H&M kwaye ube namava akho.

Amava okuthenga kwi-H&M Vietnam

Thenga ngqo evenkileni

Xa ndingena kwivenkile ye-H&M eVietnam, umbono wam wokuqala kukuba ivenkile ibanzi kwaye ikhanya kakhulu. Izitali zohlulwe ngokucacileyo zibe yizowuni kwaye zicwangciswe kakuhle kwaye kulula ukuzibona. Iingqokelela ezitsha zihlala ziboniswa kwindawo esembindini okanye kwindawo enabantu abaninzi.

Indawo yevenkile yeH&M Vietnam iphangalele kwaye inobunewunewu

Indawo yevenkile yeH&M Vietnam iphangalele kwaye inobunewunewu

Xa kuthengwa, ndihlala ndinikela ingqalelo kwiimpawu zoThengiso okanye ukukhushulwa okufakwe kwivenkile ngaphambi kokukhetha. Igumbi elifanelekileyo kwivenkile ye-H&M liphangalele kwaye licocekile, kodwa ukuba uthenga ngosuku oluxakekileyo, kuya kufuneka ulinde ixesha elide ukuze ithuba lakho lokuzama. Abasebenzi be-H&M bahlala benesimo sengqondo esihle kakhulu nesinobubele, ukuba unayo nayiphi na imibuzo, unokucela iingcebiso kubasebenzi.

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Iintente ze-H&M Vietnam zihonjiswe kakuhle kwaye zihonjiswe kakuhle

Iintente ze-H&M Vietnam zihonjiswe kakuhle kwaye zihonjiswe kakuhle

Uphawu olukhethekileyo xa uthenga e-H&M ngokobuqu okanye kwi-intanethi kukuba kufuneka wazi umgca wemveliso ngamnye ukuze ungachithi ixesha lokuthenga. Imigca yemveliso ye-H&M idla ngokuhlelwa kwaye icwangciswe ngolu hlobo lulandelayo:

  • Imihla ngemihla iqondwa njengomgca wemveliso osisiseko kunye nendalo yonke, ifanelekile kwimisebenzi yemihla ngemihla, imigca yemveliso yalo mgca isahamba phambili kakhulu (ibambene neendlela) kodwa ayinzima kakhulu kodwa ithambile kakhulu, ihloniphekile kwaye yanamhlanje. Izinto zemihla ngemihla zidla ngokubekwa embindini wevenkile.
  • I-Trend ithathwa njengeyona nto iphazamisayo kunye nemveliso yobuqu kuneMihla yonke, uyilo lwe-Trend luhlala luqinile kwaye lwahlukile. Lo mgca wemveliso udla ngokubiza kakhulu.
  • Ngobusuku ngumgca wemveliso obandakanya uyilo olunje ngeelokhwe kunye neentlabathi ezilungele amaqela okanye ubomi basebusuku. Ukuba ufuna ingubo yepati, i-jumpsuit yesitalato-style, lo ngowona mgca wemveliso ofanelekileyo
  • I-Classic yanamhlanje ngumgca wemveliso ojoliswe kwingeniso ephezulu, abathengi abaphumeleleyo okanye abo basebenza kwiiofisi kunye namashishini afuna ukusesikweni kunye nokunyamekela. Iimveliso kulo mgca zivame ukwenziwa kwi-silk ephezulu okanye i-cotton fabrics.
  • Yahlulwe kubathengi abathanda ulutsha, isitayile esiguqukayo kunye nenkululeko. Iimveliso kulo mgca zihlala ziyilwe ngeengubo ezinqabileyo ezinemibala eqaqambileyo.
  • I-Grey ehlulwe yi-sub-series yeemveliso ezihlukeneyo, iimveliso zeli qela zijoliswe kwisitayela esinamandla, esinothuli kunye nobuntu. Iimveliso eziphambili zibhulukhwe ezikrazukileyo, iibhatyi zesikhumba okanye i-T-shirts eziprintwe ngobuntu.
  • I-LOGG yaziwa ngomgca wayo wemveliso okhululekileyo wokuphuma, ukuya elwandle okanye ukuthatha inxaxheba kwimisebenzi yangaphandle.

Thenga kwi-intanethi kwi-H&M

I-H&M yaseVietnam okwangoku ayisebenzi ekuthengweni kwe-intanethi kwiwebhusayithi yaseVietnam, kodwa isebenza kuphela ekuthengeni kwi-intanethi kwiphepha layo lasekhaya kwaye kufuneka ulinde ukuthunyelwa ngenqanawe.

Iwebhusayithi yeH&M Vietnam

https://www.hm.com/vn/

Ungathenga njani kwi-intanethi kwi-H&M

Emva kokundwendwela iphepha lasekhaya le-H&M ku-hm.com, uya kubona uluhlu lwamasebe e-H&M kwihlabathi liphela. Amasebe athengisa nge-intanethi aya kuba nesimboli sengxowa, kufuneka ukhethe isebe ofuna uku-odola kulo, njenge-US okanye i-UK. Emva koko uya kuqhubeka nokuthenga:

  • Inyathelo 1: Khangela iimveliso ngokusebenzisa iindidi zemveliso okanye faka igama lemveliso ofuna ukuyithenga kwibhokisi yokukhangela.
  • Inyathelo 2: Okulandelayo, cofa kwimveliso nganye ukujonga ngokukhawuleza kwaye ukhethe umbala ofanelekileyo kunye nobukhulu. Ke, ukuba ufuna ukuthenga, khetha “Yongeza kwibhegi” ukongeza iimveliso kwinqwelo yakho.
  • Inyathelo 3: Okokugqibela, ukwenza iodolo kwaye wenze intlawulo, khetha “Khangela” kwikona ekunene kwesikrini. Kwicandelo elithi “Ibhegi yokuthenga”, unokujonga inqwelo yakho yokuthenga ngaphambi kokuba uhlawule. Enye inqaku kukuba kufuneka ungene kwi-odolo.
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Ukuodola kwi-intanethi kwi-H&M kuneendlela ezi-3 zokuhlawula:

  • Hlawula ngeVisa okanye MasterCard
  • Tsalela iodolo
  • Zama kuqala kwaye uhlawule kamva (Hlawula kwinyanga ezayo, zama kuqala kwaye uhlawule kamva)

Xa uthenga kwi-intanethi okanye ngokobuqu, ungalibali ukujonga iimveliso zeNtengiso yenkampani kwiwebhusayithi okanye ezivenkileni ukuze ungaphoswa ziintengiso okanye iminyhadala efana nale: ULWESIHLANU omnyama intle Cyber ​​ngoMvulo yenkampani.

Izimvo ngokubanzi malunga ne-H&M Vietnam

Iingenelo

  • Ivenkile ivulekile, ikhanya, iimveliso zilungiswe kakuhle, kulula ukuzifumana.
  • Iingqokelela ezintsha zihlaziywa rhoqo, iimodeli zihlaziywa ngokuqhubekayo kwivenkile
  • Abasebenzi abanobubele nabamkelayo
  • Umgangatho olungileyo wemveliso, uyilo olwahlukeneyo nolunefashoni. Imigca emininzi yemveliso eyahlukeneyo kwiimfuno ezahlukeneyo zabathengi.
  • IWebhusayithi kunye neeseti zokujonga zityalwe kakuhle kwaye zintle.

Isiphene

  • Kukho amasebe ambalwa eVietnam, kuphela eHanoi naseHo Chi Minh City, engekabikho ngokubanzi
  • Incopho yokuthengisa okanye unyuso luhlala luphelelwa sisitokhwe okanye luphele kubungakanani
  • Igumbi elifanelekileyo ngexesha elixakekileyo kufuneka lilinde emgceni ixesha elide
  • Akukabikho inkqubo yokuthenga kwi-intanethi eVietnam okwangoku

Amanye amanqaku xa uthenga kwi-H&M

  • Inyanga yokuzingela igolide kwi-H&M ijikeleze uJanuwari noJuni, eli lixesha apho kukho ngaphezulu kwe-50% yesaphulelo xa uthenga umntu okanye kwiwebhusayithi. Ekupheleni konyaka, kuya kufuneka uhlaziye rhoqo ukuze ungaphoswa ziintengiso ezinkulu. Kule ntengiso, ukuthenga kwivenkile uya kufumana izinto ezininzi ezithengiswayo ezingenayo iwebhusayithi. Nangona kunjalo, ukuba uthenga ngewebhusayithi, uya kufumana ukuthunyelwa kwamahhala kwii-odolo ngexabiso elipheleleyo le-50 USD (i-1.1 yezigidi ze-VND) okanye ngaphezulu.
  • Enye indlela yokuxelela ukuba zeziphi izinto ezintsha kwaye ezithengiswayo kwi-H&M kukunikela ingqalelo kwiibhakhowudi zemveliso kwaye ubone ukuba leliphi ixesha lonyaka imveliso oyikhethayo ikulo. Jonga kwinani elijikelezwe ngombala obomvu, inani lexesha lemveliso. Nceda uqaphele ukuba imveliso yamva nje yevenkile ikwisizini yesi-3 kwaye ulusu ofuna ukuluthenga lukwisizini yesi-2 ngexabiso elingenasaphulelo, kukho ithuba elihle lokuba libonakale kwintengiso ezayo. Ingcebiso kukuba unokulinda intengiso entsha ukuze ube nethuba lokuthenga le mveliso ngexabiso elifanelekileyo. Kwaye ukuba uyayithanda kakhulu imveliso kwaye ungacingi ngexabiso, yithathe “it” ngoko nangoko kuba mhlawumbi le mveliso inokuphelelwa ngokukhawuleza.

Uluhlu lweevenkile ze-H&M Vietnam

Iivenkile ze-HM VietNam zivula ukusuka nge-9.30am ukuya kwi-10.30pm yonke imihla yeveki.

UHANOI

  • Vincom Nguyen Chi Thanh: 54 Nguyen Chi Thanh, Hanoi
  • Isixeko saseRoyal Vincom: 72A Nguyen Trai, Thanh Xuan, Hanoi
  • Isixeko saseVincom Times: 458 Minh Khai Street, Vinh Phu, Hai Ba Trung, Hanoi

HO CHI MINH

  • Vincom Thao Dien: 159 Highway, Thao Dien, Ho Chi Minh
  • Vincom Dong Khoi: M15-19 & L2-02, Vincom Centre Dong Khoi, 72 Le Thanh Ton, Ben Nghe, District 1, Ho Chi Minh
  • I-Crescent Mall: PPH9+CG Tan Phu, iSithili se-7, eHo Chi Minh
  • I-Aeon Tan Phu Celadon: Umgangatho ophantsi, i-AEON Mall, iCeladon City, iTan Phu, iHo Chi Minh

Imagazini yobuhle Kwi-Intanethi iyakuhlala ihlaziya uluhlu lwevenkile kunye nentengiso ye-H&M Vietnam.

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